TaylorMade Golf Company, the No. 1 brand in the game, today expanded its successful SLDR equipment franchise into the iron category with the introduction of the SLDR iron – engineered for golfers seeking a classic clubhead in terms of shape, size and finish, combined with the distance-enhancing and yardage-consistency benefits of TaylorMade’s renowned Speed Pocket technology.
“Golfers want to hit their irons far, which has put us on a path to engineer iron sets that have driver-like face speed**,” said Tomo Bystedt, TaylorMade’s Director of Product Creation for Irons, Putters and Wedges. “To find that speed, we created ultra-thin faces, introduced Inverted Cone Technology and now an enhanced Speed Pocket with ThruSlot Technology. The ThruSlot extends all the way through the bottom cavity, and works in conjunction with the ultra-thin clubface and deep undercut to promote tremendous face-flex at impact.”
In addition, ThruSlot Technology promotes a higher ball flight, longer carry distances and more consistent gapping between irons than the older versions of the Speed Pocket.
The SLDR iron’s remarkable sound and feel come from an advanced vibration-dampening system that includes the polymer that fills the Speed Pocket and a shock-absorbing badge positioned in the back cavity. The Speed Pocket is found in the soles of the SLDR 3-7 irons.
Because of the SLDR iron’s classic shaping, slim topline and thin sole – which add to the iron’s overall beauty and promote keen response and playability – the company anticipates strong interest from its PGA & European Tour Professional staff. The first time SLDR irons will be available on Tour will be at the Byron Nelson Championship, May 15-18. The modern-classic shape and design combined with advanced performance technology make SLDR irons playable for both Tour Professionals and high-handicap golfers.